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SegMailer
Lifecycle email that actually converts - the simple alternative for bootstrapped SaaS.
SegMailer is lifecycle email automation for bootstrapped SaaS teams. Push your users in over the API or a CSV, describe an audience in plain-English rules, and ship multi-step campaigns on a visual canvas.
Segments live inside your data rather than on top of it, so they re-evaluate in real time as a user's behaviour changes - and the right email goes out without anyone remembering to send it. Built-in delivery means there is no SES, SendGrid or Mailgun to wire up first.
What SegMailer does
Real-time segments. Audiences that re-evaluate as your data changes, so someone enters or leaves the moment their behaviour does.
Visual workflows. Build multi-step campaigns on a canvas, with branching logic you can actually see.
Plain-English rules. Define who belongs in a segment with readable AND/OR conditions instead of query syntax.
Developer-friendly API. One REST call syncs a user from your app and updates every segment they belong to.
Built-in delivery. Sending is included - no separate email provider to configure before you can launch.
Conversion tracking. See what campaigns actually produced, not just what was opened.
Built for bootstrapped SaaS
SegMailer covers the same ground as the enterprise lifecycle tools - real-time segments, visual workflows and a clean API - without the enterprise price tag or the engineering time it usually takes to set one up.
There is a free tier to start with, and paid plans begin at $29 a month.
How it works
Up and running in a few steps
1
Push your users in
Add contacts through the REST API or a CSV import.
2
Build segments
Describe the audience with plain-English AND/OR rules; segments update themselves from then on.
3
Ship the campaign
Design a multi-step workflow with visual branching and let it run.
FAQ
SegMailer questions, answered
It covers the same core ground - real-time segments, visual workflows and a REST API - at roughly a third of the cost at every tier.
No. Email delivery is built in, so there is no external sending provider to set up before you can launch a campaign.
Either push them from your app with the REST API, or import a CSV. Both feed the same real-time segments.
Yes. There is a free tier to get started, with paid plans from $29 a month as your list grows.
Bootstrapped SaaS teams who need proper lifecycle email without enterprise pricing or a lot of engineering overhead.
Need help? Visit support · info@baruzotech.com
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These are our own products - the same patterns we build into custom AI systems for clients. Tell us what you need and we'll map it out.